[News] Sulwhasoo Snowise EX

Recently Sulwhasoo, Korea's No.1 luxury holistic skincare brand has debut new series of skincare, Snowise EX. Snowise EX is a skincare whitening range but what makes its different than other is heat-treating whitening line.

The ancient said, 'A white complexion is powerful enough to hide seven faults.' Guess this proverb still right until now. Every woman wish to have a beautiful healthy radiant white skin. Woman carefully protect skin from prevent aging and unwanted side-effects. One of the main causes that accelerate skin is UV rays. Sun's UV rays is evil that can causes many negative effects to us, therefore sun protection factor (SPF) has created to protect our skin.



Sulwhasoo has collaborated with Seoul National University to conduct a study on the sun's UV Rays and its effects on the skin. Upon identifying the heat sources, Sulwhasoo has mapped out a 3-Dimensional Whitening Solution in addresses the heat from:
1) UV rays
- causes dull and melanin synthesis 
- causes pigmentation and dull skin tone 

2) Infrared Rays
- reduces antioxidant enzymes and expanses blood vessels.
- cause dull and and uneven skin tone

3) Internal Stress
- causes collagen and moisture loss as well increases the sugar level of collagen resulting in loss of clarity and vitality on the skin.


The 3-Dimensional Whitening Solution, also known as the Snowise Tri-White Complex, which is applied to Sulwhasoo Snowise EX Skincare Range; consists of three key ingredients with each targeting at the three heat sources.

Three main key ingredients:
1) White Ginseng Saponin
- helps to brighten up the complexion and 
- functions to lighten age spots and blemishes caused by UV light

2) White Cloud Grass 
- even out skin tone 
- reduces yellowness and redness tone on skin caused by heat

3) White Ginseng Polysaccharides
- promote translucency of the skin and formation of quality collagen
- counters the effect of aging skin